BC Ferries leading there way to achieve sustainability

BC Ferries in support of British Columbia’s clean BC plan to meet climate target by 2030.

The Clean Future plan started in 2019. BC Ferries is very much determined to evaluate all the option which can help reduce GHG emission to help with there commitment to maintain a safe and reliable system. Company have invested in such initiatives which can reduce GHG emission that have passed their evaluation of risk, cost as well as environmental benefits. Company is continuously monitoring climate action which are taken by other operator to get other perspective. In short, they are on the path that is based on carefully selected approach.

“BC Ferries has already identified main five key areas of the action that we believe will be key to reduce emission. We are motivated to evaluate these options for the best fit and value for both short and medium to long-term applications”, says Jill Sharland, BC Ferries’s President and chief executive Officer.

BC Ferries is reducing its environmental impact by using cleaner fuels, electric ferries also some new technology. After successful trials, we are expanding biodiesel and renewable diesel while introducing renewable natural gas for some vessels. We are also investing in battery electric ferries and charging stations to cut fossil fuel use. Our teams work to improve routes, to reduce delays to save energy. We are upgrading hull coatings, adding emissions-reduction kits, and using automated docking systems. By 2029, we will replace old vessels with energy-efficient designs that lower emissions by 75% per nautical mile.

BC Ferries commits to reducing its GHG emissions by at least 27% below 2008 levels by 2030.

BC Ferries believes their numerous opportunities and options to achieve its objectives. Ours strategy prioritizes safety and reliability, and we want to earn passenger’s trust by offering affordable fares and gradually achieving our GHG emissions reduction targets. We want to be transparent and address unanswered questions while implementing sustainability and cleaner operations for our coastal ferry system. With the help of innovation and the steps of sustainability for its operation, BC Ferries are dedicated to deliver safe and reliable transportation while protecting environment.

How can you support for BC Ferries Green Initiative?

If you want to learn more than visit the website Connecting the Coast | BC Ferries you can engage by commenting your thoughts on social media.

For more info please check this out

BC Ferries Environmental Sustainability

BC Ferries Clean Futures Plan 2022

https://www.parkland.ca/en

BC Ferries implements Clean Future Plan by bringing hybrid electrical ferries

Company wants to move towards green future by taking sustainable initiatives

BC Ferries is taking steps towards environmental sustainability by introducing “BC Ferries Clean Futures Plan.” with new hybrid electric ferries. These vehicles will consume less carbon emission and as a result it will protect marine ecosystems along the BC Coast. As a part of this initiative, BC Ferries is focusing on five key actions: 1) Renewable and Alternate fuels 2) Electrification 3) Operational efficiencies 4) Advanced Technologies 5) Fleet Modernization. By implementing this will enhance the energy efficiency and will support more greener transportation system for passengers.

1) Renewable and Alternate fuels:  After successful trials with bio diesel and renewable diesel in 2022, which has proved to reduce the carbon intensity. Thus, we plan to expand these two fuels and aim to use renewable natural gas for existing 6 natural gas operated vehicle and future fleet.

2) Electrification: BC Ferries is making investments in electrification by implementing battery electric ferries and installing charging infrastructure at terminals. These will help reduce reliance on fossil fuels. This approach of pugging in the vessels to electric power shore along with the focus on electrifying the vehicle will greatly increase the chances of emissions reduction target.

3) Operational efficiencies: engineering and fleet teams work together so that they can find different ways to operate the vessels to make sure they are efficient. That’s why they utilises effective route plan, consistent and efficient speed. They closely collaborate with terminal team to minimize schedule disruption and save energy consumption as much as possible.

4) Advanced Technologies: we are constantly seeking innovation to reduce energy consumption and to reduce emission. So, we are upgrading our hull coatings, retrofitting vessels with emission reduction kits along with inventing in automated docking system.

5) Fleet Modernization: we will replace aging vessels with energy efficient design that reduce emission by at least 75% per nautical mile. This design will be in service from 2029.

“As one of the world’s largest ferry operators, we recognize the urgent need to invest in cleaner technology,” said Jill Sharland, President and CEO of BC Ferries.

BC ferries is one of the largest ferry operators in the world, it has more than 25 routes.  There operation started in 1960 with only two ferries but now they have 37 ferries, and it transports more than 22 million passengers as well as 8 million vehicles across the British Columbias coastal water each year. BC ferries play important role in connecting communities/societies also supporting local economies with strong commitment to safe, secure, efficient and sustainable travel.

Call to action

Passenger can contribute to BC Ferries’s sustainable effort by choosing ferries as an eco friendly travel option. For more information please visit Connecting the Coast | BC Ferries

Krupa Gadhwana

Public Relation Officer

krupagadhwana@gmail.com

2556555565

Organization

I decided to choose BC Ferries as my organization because of its commitment to environmental sustainability.

Communication Plan

Key Message

BC Ferries commits to reduce its environmental impact with the help of sustainable initiatives. They implemented “The Clean Future Plan” which introduce hybrid electrical ferries that invest in shore power infrastructure. BC Ferries approach to reduce GHG (Green House Gas) emissions aligns with commitment of sustainable operations. So that, customers benefit from a safe, dependable and efficient ferry system. The goal is to reduce emission, to protect marine ecosystems and to support greener travel across the BC. Moreover, BC Ferries participates in Green Marine which is a voluntary environmental certification program for north American marine transportation industry.

Target Audience

• Passenger and public: Those who regularly travel and other people who like to support sustainable businesses.
• Media and Journalists: The journalist who usually covers the issues like transportation or environmental related things, those can help it reach to wider audience.
• Environmental Advocates: Different Organizations who supports climate change actions or support sustainable efforts.
• Government: The one who makes policies can help with funding opportunities.

Channels and Tactics

• Social Media Engagement: Interactive content like Instagram Live Q and A and YouTube testimonials also comments.
• Targeted Advertising: Google Ads, social media ads focusing on specific channels and interests.
• Email Campaigns: Those who already have an account with BC Ferries can get automated email about these initiatives.
• Partnerships: We can work with those local organizations who contribute to Sustainable development.
• Website Optimization: on website we can put clear program benefits so that those interested can look for what we are doing and how we are doing this.
• Survey: We can gather feedback from public who uses the ferry service regularly.

Evaluation:

• Customer Feedback: The surveys which we handed out we can check the response and make changes accordingly.
• Media Coverage: We can regularly check how many news channel/New paper have covered this news and what the response.
• Social media: Similarly, like media coverage here we can check comments about what people thinks and how many likes we got.
• Website track: Increase in website traffic and time spent on admissions pages.