On the way to build up stronger connections: A plan for Little Burgundy’s Future
Using blogs to support housing rights of residents!
The main goal of this blog campaign is to attract attention to advocacy efforts of Little Burgundy Residents Committee (LBRC) to address the housing problems faced by all the long-term residents due to the urban redevelopment. This Campaign will create a sense of urgency and will provide educational resources which will help the community member to take action. This blog will also serve as a effective tool to involve stakeholders and raise awareness about the issues like tenants rights, displacement and fair and affordable housing policies.
Spokespersons
Krupa Gadhwana – Housing Rights Advocate – She will provide legal information on tenants right and how residents can take actions.
Krupita Lorence – Committee head – Krupita has been a member of the LBRC for more than ten years and is an experienced community leader. She has more knowledge about Little Burgund’s past and the difficulties locals faced as a result of redevelopment. Her viewpoint will be important in promoting the LBRC local’s efforts.
Resident Testimonials – Many – Those affected individuals by displacement, will share personal stories to raise voice.
Blogs Post
- Why Affordable Housing Matters in Little Burgundy.
This blog post will explain why to get affordable housing is important to residents living in little Burgundy. It will show how rising rent, and this redevelopment project is causing problem for tenant who has lived there for so long.
- Voices of Displacement – stories from the affected residents
This post will be about personal stories from residents who has been displaced due to redevelopment projects. (stories ex- like how residents had to adjust in small apartment provided by the city)
- How Can you help?? A step by step guide
This post will be about the procedure of how one can sign up for like petition, Surveys, Attending Public Meetings and sharing there stories and posting on social media to bring awareness.
- Understanding your basic Tenants Right
This post will provide like an overview of tenant rights, with a particular importance on rent control, eviction safety measures aand resources for people needing assistance in the case of a displacement. This post will act as an educational guide to the locals.
- What needs to change, A solid Call to Action
This post will first examine the Montreal housing rules and the reasons they need to change and how Little Burgundy has been affected. It will show readers/audience how they can directly impact the political conversation on housing and inspire them to join the movement to advocate for changes to the law.
| Week 1 -April 5– Why Affordable Housing Matters in Little Burgundy. – Blog post 1 | |
| Week 2 -April 12 – Stories from the affected residents – Blog post 2 | |
| Week 3 -April 19 – How Can you help?? A step by step guide– Blog post 3 | |
| Week 4 -April 26 – Understanding your basic Tenants Right – Blog post 4 | |
| Week 5 -May 3 – What needs to change, A solid Call to Action – Blog post 5 |
Target Audience
- New and Old Residents of Little Burgundy
- City Officials and Policymakers
- Journalist and media people who will cover this redevelopment news
- Housing Activist and Advocacy Groups
Key Messages
- Having access to affordable housing is a basic right.
- Decisions about urban development have to consider community opinions.
- Tenant protections are improved when everyone works together.
Strategies
Partnerships-Collaborating with local organizations, universities, and media outlets in Montreal to help deliver the message.
Using Multimedia-We can use infographics, videos and interactive content that will engage different audiences. Or showing data by creating short videos will help people understand complex issues more easily.
Educational Resources- Providing guides on tenant rights and putting it on billboard which will show how to file complaints and legal support options.
Audience Feedback and Engagement:
- Writing comments on blog posts to encourage discussions.
- Using surveys and polls to gather idea/stories from residents on housing concerns.
- Track analytics like page views/ click-through rates, engagement rates and social media shares or likes.
- Hosting Q and A sessions with community leaders and other experts to address concerns directly.
- Using collected feedback to write future blog topics and advocacy efforts.
Justification
The blog campaign will increase trust by being open and honest about the LBRC efforts and advancements in promoting fair housing laws. In addition to being reliable and educational, the LBRC can establish an emotional connection with the community by sharing own stories, practical recommendations and policy analysis. The relationshipp between the LBRC and its stakeholders will be strengthened via transparency, storytelling and focusing on the visible results of its advocacy work. By increasing the LBRC voice in policy debates, this blog campaign will also help the organization gain greater power and encourage more in depth community involvement.
